Mission Lab · Mockup Round 1 · 2026
Three broadly varied design bets, each applied to the homepage, the Estate Planning landing, and an attorney bio template.
What to look at
Open all three homepages first. They cover the same content blocks — the differences are in rhythm, density, and weight of typography vs. photography.
What's the same
Brand colors and the SKN seal. Typography is Playfair Display paired with Lato. Copy is realistic placeholder pulled from your discovery materials — close to final tone, not yet final wording. Photography is Pacific-Northwest-appropriate stock standing in for Ashley's planned shoot. Accessibility is WCAG 2.1 AA throughout.
What's not yet here
Real photography (Ashley's shoot replaces placeholders). Real copy (Rachel's team). The Criminal Law landing page (deferred to round 2 per the brief). Final tagline.
Direction 01
Editorial typography on a cream ground, with heritage as the quiet anchor.
Cream ground throughout. Heavy Playfair Display moments. Hairline rules instead of cards. Practice areas as a typographic list. "Est. MCMXXXIX" recurring. Photography used as punctuation, not headline.
EST. MCMXXXIX
Trusted legal counsel for Lewis County
heritage editorial · home
Page 1
Homepage
Open in new tab →
ESTATE PLANNING
A Washington plan
that fits
your family.
heritage editorial · ep
Page 2
Estate Planning
Open in new tab →
PARTNER
Kevin T.
Nelson
heritage editorial · bio
Page 3
Attorney Bio
Open in new tab →
Direction 02
A structured, navy-on-white grid in the Keller Rohrback register.
Pure white grounds, navy-dominant, structured grid. Three-segment hero (Estate / Criminal / Business & Property) with equal weight. Practice areas as a 2×3 card grid. Closest to the Keller Rohrback anchor — the safest, most KR-shaped bet.
CHEHALIS · EST. 1939
Trusted legal counsel for Lewis County and beyond.
confident anchor · home
Page 1
Homepage
Open in new tab →
ESTATE PLANNING · WASHINGTON
A Washington estate plan that actually fits your family.
confident anchor · ep
Page 2
Estate Planning
Open in new tab →
PARTNER · CENTER STREET LAW
Kevin T. Nelson
Estate Planning · Business Law · Real Property
(360) 748-3386 · ext 103
confident anchor · bio
Page 3
Attorney Bio
Open in new tab →
Direction 03
Photography-forward in warm tones, organized around the audiences you serve.
Warm bone palette. Photography-led, full-bleed hero. Italic emphasis word in major headlines. "Estate planning for..." repeating section pattern. Subtle dot-pattern dividers. Most opinionated of the three.
CENTER STREET LAW · 1939
Counsel that stays with you through every chapter.
Schedule a consultation →
warm concierge · home
Page 1
Homepage
Open in new tab →
ESTATE PLANNING · WASHINGTON
A Washington estate plan that actually fits your family.
warm concierge · ep
Page 2
Estate Planning
Open in new tab →
PARTNER · JOINED 2022
Kevin T. Nelson
Estate Planning · Business Law · Real Property
DIRECT
(360) 748-3386 · 103
warm concierge · bio
Page 3
Attorney Bio
Open in new tab →
At a glance
| Move | Heritage Editorial | Confident Anchor | Warm Concierge |
|---|---|---|---|
| Ground color | Cream #FAF7F2 | White #FFFFFF | Bone #F7F1E6 |
| Type stance | Heavy Playfair, italic emphasis | Mostly Lato, Playfair for headings | Italic-word-in-headline pattern |
| Hero treatment | Asymmetric typographic, image as caption | Three-segment cards, structured | Full-bleed photo with overlay |
| Practice areas | Typographic numbered list | 2×3 card grid | Featured pair + light cards |
| Heritage move | "Est. MCMXXXIX" recurring | Quiet stat strip · 85+ / 7 / 4 | Editorial sign + portrait spread |
| Photography load | Medium — sepia-tinted, captioned | Medium — clean, structured | Heavy — full-bleed, layered |
| Best for stakeholders who want… | …heritage register, editorial calm | …structural clarity, KR fidelity | …warmth, concierge feel |